Chrome Data Joins CDK Global Partner Program

Chrome Data today announced that it has joined the CDK Global Partner Program. As a member of one of the largest partner programs in the industry, Chrome Data is now part of a marketplace of applications and integration choices developed to help automotive dealers succeed.

“We’re excited to partner with CDK, one of the industries’ best, to help make our Virtual Test Drive video products more accessible to a broader dealer network,” said Craig Jennings, general manager of Chrome Data. “Together with our sister company, UnityWorks, we’re able to provide dealers and resellers with one of the most robust model and VIN video platforms in the industry.” The Model Test Drive videos showcase vehicles with compelling content and includes audio scripts that provide consumers with an engaging overview of the model and how it can be personalized. VIN Test Drive videos are a dynamic audio visual presentation unique to each new or used vehicle in inventory. Dealers can personalize the VIN videos with custom intros about their dealership and customer call-to-action outros. VIN Test Drive Videos also feature a unique video admin portal that allows dealers to access the videos directly and include them in outbound digital marketing and email campaigns.

“We’re very pleased to introduce Chrome Data as the newest member of the CDK Global Partner Program,” said Howard Gardner, vice president and general manager, CDK Data Services. “Chrome Data is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications.”

The CDK Global Partner Program provides members with access to a diverse CDK ecosystem and the ability to integrate with a range of CDK applications and dealer websites. The addition of Chrome Data to the CDK Partner Program offers dealers best-in-class VIN and Model Test Drive videos.

About the CDK Global Partner Program The CDK Partner Program now numbers 300 partner companies that together offer more than 400 unique applications auto dealers can use to run their businesses. The CDK Partner Program provides data, workflow and website integration to a wide range of third parties, OEMs and dealers. Visit

About CDK Global With more than $2 billion in revenues, CDK Global (Nasdaq:CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit