The backbone of our product offerings, our data products set the standard for vehicle descriptions and include the world’s most detailed and complete new vehicle, VIN, and historical data, as well as residual values, dealer-friendly editorial content, and mapping products.
The leading vehicle descriptive data for over 25 years, our new data packages offer unsurpassed breadth and depth, covering virtually every domestic and foreign vehicle and diving into as much or as little descriptive detail as needed.
We have been the leader in vehicle descriptive data for over 25 years, and we’ve held that position by mastering both the breadth and depth of automotive data.
Mastering breadth means that if you need descriptive data for virtually any domestic or foreign vehicle, we’ve got it. This means we regularly track over 40 vehicle makes, from exotics like Jaguar and Ferrari to staples of the work world like GM, Isuzu and Ford. It also means we consider the entire scope of automotive data to be our core discipline, so we keep archives of new vehicle data going back to our early days to better help us collect, catalog, and clarify the things that will come out tomorrow.
Mastering depth means we go into as much or as little detail as you need. We have data products that list only vehicle name, or we have data products that reveal every price point, technical specification and ordering rule. We can give you critical information like engine size, type and fuel, or we can give you more esoteric details like the number of cup holders and the full list of interior and exterior colors available, along with their ordering codes!
Direct mapping between a Chrome Style ID and third party providers streamlines workflow and enables better representation for lease agreements, loan originations and remarketing decisions.
Chrome Data is enabling faster and more accurate mapping between a vehicle and used value providers. Our Used Valuation Mapping tables allow you to easily link a vehicle’s Chrome Style ID with its corresponding Vehicle ID from the recognized authorities on:
Manufacturers use IncentiveWatch to research competitive incentive program changes to support strategic and tactical incentive decision-making to keep their dealers competitive, maintain their brand and protect residual values.
Gain timely, anywhere access to competitive incentive data with our online library of national, regional, consumer and dealer incentive data for North American vehicles. Library includes timely data updates, cross-links to corresponding vehicles down to the trim and option level, historical data back to January 2009. All data is displayed in the original OEM data format.